Al earned his BS degree in Business and Economics from UW-Platteville and MBA in Insurance and Risk Management from Florida State University. Al is a retired executive and spent his career with American Family Insurance Group, the last 20 years at the executive level. He oversaw everything from marketing to technology as well as directed hundreds of individuals. Lately, Al has been busy mentoring, coaching and serving on non-profit boards. Al and his wife live in the Madison area.
Executive Career Coach
Kelli has a B.A. in Human Development from Northwestern University, and M.A. in Counseling Psychology from UW-Madison. Kelli was a four-year starter and team captain for the Northwestern Volleyball team. From here Kelli spent eight years as an academic advisor for student-athletes at UW-Madison as well as running their Career and Student Development program. Kelli currently teaches career development and leadership development courses at UW-Madison and Madison College. She also teaches professionals in the UCLA College Counseling program about career development and assessment. Kelli, her husband, and three children currently live in Waunakee.
Kelli Richards, MA
Founder & Education Consultant
"Kelli is an outstanding Academic and Career Advisor. She helped me tremendously throughout my experience as a student-athlete at the University of Wisconsin-Madison. She was extremely personable, understanding, and trustworthy. She provided me with valuable guidance throughout my 4 years, and continues to make herself available years later. Kelli is a professional who supports her student's aspirations; and provides them with the resources needed to succeed in them." - '09 UW-Madison Grad