Our Mission

Capital will provide an individualized approach to give you the tools and support so you can enjoy your college search and application and find a school that fits your needs, interests and budget. Capital also works with students and adults to identify career interests and find success in the job search process.



"Thanks for all you do. We will definitely work with you again.  You helped us avoid countless arguments at home, and lowered the parent nag factor significantly.   My kid is very excited about her school of choice and also really enjoyed working with you. 

— Parent of college counseling student


Kelli richards

Kelli has over 20 years’ experience working with high school and college students.  She has worked as an Academic Advisor in the Athletics Department at both Northwestern and the University of Wisconsin-Madison.  In these roles, she worked one-on-one with student-athletes as well as designed programming in career development and leadership earning UW-Madison a NCAA Program of Excellence.

Kelli is still currently a part-time Academic Advisor at UW-Madison in the School of Nursing as well as a part-time instructor teaching courses in Career Counseling and Leadership.  She has been teaching at UW-Madison since 2007 and has been an instructor with UCLA since 2014. At UCLA, Kelli teaches courses about ACT & SAT testing as well as career counseling for professionals working as college admissions counselors.

Kelli is a member of IECA and NACAC.  She holds a B.A. from Northwestern in Human Development & Psychological Services and a M.S. from the University of Wisconsin-Madison in Counseling Psychology.  She also holds a certificate from the National Career Development Association as a Global Career Development Facilitator.  Kelli has three school age kids and enjoys coaching their sports, being involved in their education as well as training for triathlons and enjoying the lakes in Madison!


Al Meyer